Even before COVID-19 was considered a pandemic, UW Medicine's staff was responding to the need for testing and treatment. UW Medicine Advancement quickly pivoted all our work to support our frontline responders, the largest testing lab in Washington and start mobile vans to provide testing...
Brand momentum. As Accelerate: The Campaign for UW Medicine is nearing the end, we want to keep our energy moving forward. We still have big dreams for Washington and the world. This series of environmental signs in UW Medicine Advancement offices utilizes imagery from impactful...
Giving hope. Trauma and cancer are heavy topics for a magazine to take on, but in this issue of UW Medicine magazine, we leavened our three primary stories with hope. To create imagery that would engage the sympathy of the reader, we focused on the...
Seeing beauty everywhere. This issue of the magazine included several arresting stories. On the cover, we featured a story about a Harborview nurse who paints portraits of people experiencing homelessness (while raising money for safety-net services). Another story featured a Native Alaskan dad, now a...
Art-directing an award-winning illustration, and more. At Harborview Medical Center, volunteers sit with dying patients to provide company and comfort. Our story on this program, called No One Dies Alone, was the cover story for this issue, won a Gold award from CASE in 2019...
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Giving our stories a bigger audience. We wanted to approach a bigger audience for two magazine stories in 2018: one about a rodeo-rider-turned-medical-student; the other about a breast cancer survivor. We used visually interesting imagery, bold and eye-catching text, and UW Medicine’s campaign brand to...
Launching a groundbreaking institute. The Brotman Baty Institute for Precision Medicine will harness the research strengths and capabilities of UW Medicine, Fred Hutch and Seattle Children’s in order to find targeted treatments and cures for cancer, Alzheimer’s, heart disease and more. Seattle philanthropists Jeffrey and...
Redesigning for a new vision. The UW Medicine magazine was completely reimagined with this issue, at the same time as its online edition, with both versions focusing on image-driven storytelling. Streamlining the content to tell the most interesting stories in the most engaging way in...