Launching a groundbreaking institute. The Brotman Baty Institute for Precision Medicine will harness the research strengths and capabilities of UW Medicine, Fred Hutch and Seattle Children’s in order to find targeted treatments and cures for cancer, Alzheimer’s, heart disease and more. Seattle philanthropists Jeffrey and Susan Brotman and Dan and Pam Baty made gifts to create the Brotman Baty Institute for Precision Medicine. To launch this unique institute, I designed social media packages across Instagram, Facebook, Twitter and LinkedIn that each partner organization utilized on their channels. An exclusive launch event was held and several media stories promoted the Brotman Baty Institute for Precision Medicine.