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COVID-19 Impact

Even before COVID-19 was considered a pandemic, UW Medicine's staff was responding to the need for testing and treatment. UW Medicine Advancement quickly pivoted all our work to support our frontline responders, the largest testing lab in Washington and start mobile vans to provide testing...

Donor Thank You Video

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Online Ads, Spring 2018

Giving our stories a bigger audience. We wanted to approach a bigger audience for two magazine stories in 2018: one about a rodeo-rider-turned-medical-student; the other about a breast cancer survivor. We used visually interesting imagery, bold and eye-catching text, and UW Medicine’s campaign brand to...

Brotman Baty Institute Social Media

Launching a groundbreaking institute. The Brotman Baty Institute for Precision Medicine will harness the research strengths and capabilities of UW Medicine, Fred Hutch and Seattle Children’s in order to find targeted treatments and cures for cancer, Alzheimer’s, heart disease and more. Seattle philanthropists Jeffrey and...

UW Medicine Magazine Website

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Online Ads, Fall 2017

Giving our stories a bigger audience. We wanted to approach a bigger audience for four magazine stories in 2017: one about a camel-riding student traveler; a patient getting another chance with a heart-transplant; a scientist breaking ground on celiac disease; and a woman who's now...

UW Medicine Alumni Website

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Accelerate Online Ads

Launching our campaign. About a decade ago, UW Medicine began a quiet fundraising campaign that became public in October 2016. At that time, this fundraising effort also got a name: Accelerate: The Campaign for UW Medicine. Using the Accelerate brand, I designed animated GIFs to...