Launching our campaign. About a decade ago, UW Medicine began a quiet fundraising campaign that became public in October 2016. At that time, this fundraising effort also got a name: Accelerate: The Campaign for UW Medicine. Using the Accelerate brand, I designed animated GIFs to deliver our branding and messaging to a broader audience. This work was part of a larger effort that also included environmental signage, billboards, radio and print.