Launching our campaign. About a decade ago, UW Medicine began a quiet fundraising campaign that became public in October 2016. At that time, this fundraising effort also got a name: Accelerate: The Campaign for UW Medicine. We developed a series of print ads, featured in various local publications through 2017. This ad series focused on the three elements of our mission — research, patient care, education — while using provocative headlines (NO, IMPOSSIBLE, CAN’T) to engage the reader. This work, which received the CASE Silver Award in 2018, was part of a larger effort that also included environmental signage, billboards, radio and web messaging.