Launching our campaign. About a decade ago, UW Medicine began a quiet fundraising campaign that became public in October 2016. At that time, this fundraising effort also got a name: Accelerate: The Campaign for UW Medicine. In order to make sure our patients, employees and members of the public were informed about the campaign — and could become inspired to give to it — we put up environmental signage at multiple UW Medicine sites. I designed this series of environmental graphics to emphasize our heroes at UW Medicine, people who help medicine move faster. Later, this collateral would come to include other ads: billboard, radio, print and online.