Redesigning for happy reading. The UW Medicine magazine’s website was completely reimagined at the same time as its print edition, with both versions focusing on image-driven storytelling. You can see a streamlined, visual table of contents for the web version, one that allows for easy audience engagement. And, once a story is chosen, the reader can simply click through to the next story, as if they were turning the page. Simple, visually interesting and engaging. uwmedmagazine.org