Imagining the future. At UW Medicine, donors can make planned gifts — many of which are made through their estate plans. In making these kinds of visionary gifts, donors are imagining the future as a better, healthier place, through their generosity. Because mortality is a heavy subject, and because planned giving marketing is often a maze of legalese, we wanted to put together clear, easy-to-read, approachable materials. The brochure imagery inspires the imagination, while, with a series of postcards, we tried to keep our message both light and eye-catching — all the time reminding the reader that giving can do just what the tagline promises — more than you can imagine.