Creating an award-winning first impression. It’s important to make UW Medicine’s donors feel good about giving — especially the first time they give. And it’s important to make a good first impression. To achieve this, I took the old, content heavy, staid first-time donor packet and reimagined it to create this 2018 CASE Platinum Silver Award-winning packet. We wanted to use our new campaign branding to give donors a feeling of belonging to the UW Medicine family. And we wanted them to understand that they were an important part of our campaign — and that their gifts made a difference.