Together, we will change the world. When UW Medicine launched the public portion of its campaign, we wanted to encourage our closest donors to make major commitments of time and/or philanthropy. This launch event was designed to do just that, and the invitation needed to give the recipients a sense of medicine’s acceleration — and their potential role in it. The invitation reflects the modern aesthetic of the donor home (concrete, wood, water) where the event was held. Initially, it’s gray—a reflection of the water and the concrete. However, once you open the design, there are bursts of light and color, giving the sense of UW Medicine being on the verge of momentous discoveries and advances. These themes were carried into the onsite materials and presentations, and this invitation won a CASE Silver Award for visual design in 2018.